Intensive courses
Nordic Baltic Perspectives on Marketing
For the 7th year in a row we will run the intensive course NBPM – Nordic Baltic Perspectives on Marketing. This year the topic is Logistics and Distribution. The intensive course will take place in Vilnius, Lithuania in November with 35 students and 7 teachers participating.
This is a unique course in marketing (Bachelor’s level in Business Studies) which is a joint course in the NordBiz network of universities. The aim of the course is to introduce a Nordic perspective into marketing and to give the students the possibility to work in a multicultural environment and create their own Nordic business network of future business people during the course. The course is different from other marketing courses in three aspects:
1. It has a Nordic perspective on marketing theory in contrast to the dominant Anglo-American. perspective. 2. It deals explicitly with cultural and other differences between the Baltic/Nordic countries. 3. It brings together students from six countries for firsthand experience of working together with students from the other countries.
Business Strategies for Sustainable Development
Business Strategies for Sustainable Development is a unique course in Business, which is a joint course in the NordBiz network of universities from Sweden, Denmark, Norway, Island, Finland, Estonia and Lithuania. The aim of the course is to introduce a Nordic-Baltic business perspective to sustainable development and give the students the possibility to work in a multicultural environment and create their own network of future business people during the course.
The course will contribute to knowledge from a strategic perspective regarding corporate social responsibility such as environmental and social issues in companies. The course will also contribute to insight in other kind of organizations such as public and non-governmental organizations and their role and interplay with companies in relation to environmental and social issues. The purpose is to enter deeply into conceptions of the world, visions and ideologies in relation to sustainable development. The students should after the course have an improved ability to work with company related issues in practical cooperation with companies and an improved ability regarding written and oral presentation.
In 2011 the course took place for the first time at Mälardalen University in Västerås, Sweden. The plan is to hold the course again in the spring of 2012 at Telemark University College in Norway.